Berghaus

Proposed advertising campaign

Magazine advert for outdoor sports brand Berghaus, demonstrating the power of their new "Opti-Stud" shoe technology.

Opti-stud shoes are so grippy that they'll make anything stick to anything - in this case two magazine pages.

The two pages are lightly glued together. When our curious reader pulls them apart they apparently rip the paper and reveal the word "grip".

This was entered into the 2009 YCN Awards.

Special thanks to my man-model Jason.

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