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Press advertising for outdoor sports brand Berghaus, demonstrating the power of their new "Opti-Stud" shoe technology.

Opti-stud shoes are so grippy that they'll make anything stick to anything - in this case two magazine pages.

The two pages are lightly glued together. When our curious reader pulls them apart they apparently rip the paper and reveal the word "grip".


Entered into 2009 YCN Awards
Berghaus press advertising

BERGHAUS / SKYPE / WASCO / EBL KITCHENS / PRUDENTIAL / STEELDOG / BRYMBO STEELWORKS / SPIKE MILLIGAN

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