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In 2008 the Prudential set a competition looking for ideas for a new TV ad. The goal was to compel 30 - 40 year olds to address their savings gap and prepare for retirement.

Working in a team with two other designers, we pitched an idea based on preparing for the future - first the stupid way and then the clever way.

Click the play button now to see my dodgy acting!


Entered into D&AD Student Awards2009

BERGHAUS / SKYPE / WASCO / EBL KITCHENS / PRUDENTIAL / STEELDOG / BRYMBO STEELWORKS / SPIKE MILLIGAN